---
title: Trovagomme democratizes the selling of tires online
description: HiPay guides Trovagomme into its conquest of the Italian market by reducing fraud on its website and by offering adapted local payment methods.
---

# Trovagomme democratizes the selling of tires online

**Italy, a country with habits**

Discover how Matteo Russo, the websites' Director, got the online store into the best automotive suppliers in Italy. 

- Conquest of Italy
- Cash payment
- Fight against fraud

All these issues were decisive criteria for the brand in their choice of payment provider.

![trovagomme_italie_card.png](https://hello.hipay.com/hs-fs/hubfs/landing-pages/trovagomme_italie_card.png?width=420&name=trovagomme_italie_card.png "trovagomme_italie_card.png")

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